East End Foods

A new-build facility for one of the UK's leading cash-and-carry outlets, when constructed this building was believed to be the largest of its kind in Europe. Situated on the old HP Sauce factory site in Birmingham, it contains 8700m2 of retail area, 980m2 offices and staff facilities and a further 1000m2 for future fit out.

Initially invited by the main contractor to provide design advice as part of their design-and-build tender bid, Synergy Architects were then appointed as lead consultant to take the project from planning stage through to completion on site.